Trying too hard is for other brands. We’re the weird kid. That’s our power, and it’s magnetic.

There’s no “done” here. Every launch, every product, every moment is just a draft of what’s next.

Thrive in contradictions: serious but silly, imperfect but intentional, terrible but terrific. The grey is where magic happens.

We’re not pushing tea; we’re pulling you into a culture. It’s not a sale; it’s a seduction of the senses and the soul.

throw chaos at the canvas and call it genius. Disruption isn’t a strategy; it’s a vibe.

If we screw up, we do it with flair. We don’t hide failures—we meme them. Transparency is art.

If you screw up, do it with flair. Don’t hide failures - meme them. Transparency is art.